

Know your Business
About us
Hedwyn specialises in strategic planning and business improvement.
We help business owners and leaders to think fast and adapt to uncertainty, understand their options and make informed decisions.
+44 200 888 2515
hello@hedwyn.com
5 Alban House
St. Peters Street
St Albans AL1 3HB
Origins
Having worked both as consultants and in industry, we were frustrated with the established approaches to business change and with the ‘set and forget / land and expand’ strategies of traditional consulting houses.
Recognizing the need for new ways of working, we developed our Respond workshop, a fully online strategy-to-roadmap service based on our Intention to Outcome framework.
What’s in a name?
Hedwyn comes from the Welsh word for knowing, or knowledge. Hence our strapline, “know your business“. We work with the people who own and run businesses to give them clarity and confidence through knowledge.
Our team
Our track record spans the largest multi-nationals to rapidly growing start-ups, from one-off investigative workshops to full-scale digital transformations; the Hedwyn team have started and scaled businesses, advised C-suite executives, and delivered countless growth, change and digital projects around the world.
In addition to the core consultants featured below, Hedwyn has a global network of trusted partners and associates.
Philip Hellyer

Philip’s passion is in creating clarity; helping people gain insight so that they can make decisions with their eyes open. With a background in accountancy, computing science, and humanities, he brings a whole-system skillset to the Hedwyn methodology.
He has broad experience in retail, telco, insurance, public sector, design, fintech, outsourcing, and service providers in the UK, EU, and North America.
Philip works with people who are mired in complex situations, helping them act with clarity. Whether you’re tackling the challenges of a new position or transforming your organisation, he applies proven ways of viewing and analysing what’s really driving the situation.
Prior to consulting, Philip was the Enterprise Architecture Group Lead at Carphone Warehouse plc. A former flying trapeze instructor, now he helps business owners with their safety nets instead.
Owen Muir

Owen’s background is in corporate strategic planning and programme management, he has a passion for understanding how organisations work and how they can grow.
Owen is skilled at designing and developing business models and business operating models and identifying growth opportunities. He has a diverse understanding of business challenges across a range of sectors.
Owen has worked within and consulted to multi-national organisation, mid-sized and funded start-ups across energy, transportation, utilities, healthcare, recruitment, manufacturing, construction and hospitality and accommodation as some examples. He has led successful in-person and remote projects in the UK, EU, USA, Oceania and S.E. Asia.
Prior to consulting Owen started and operated his own businesses in London before relocating to Sydney to study for an MBA and work with multi-national organisations.